Visa customers now have the option to link their eligible debit cards directly with their Coinbase accounts, allowing for swift and, in some cases, immediate deposits, as announced by both companies on Tuesday.
This new capability is available to users in the U.S. and the European Union, according to the release.
With this integration, customers can seamlessly buy or sell cryptocurrencies on Coinbase using their Visa debit card, making it easier for newcomers to the crypto space to engage in digital asset transactions.
Millions of Coinbase users already connect debit cards to their accounts, but using a Visa debit card will now enable near-instantaneous transfers.
“We are thrilled to be partnering with Coinbase to help service their customers’ money movement needs,” said Yanilsa Gonzalez Ore, Head of Visa Direct, North America. This feature allows qualified Visa debit card users to “capitalize on trading opportunities anytime.”
The crypto sector has long struggled to connect traditional financial services with advanced tech-based crypto solutions, often leaving everyday users uncertain about navigating available innovations.
Regulatory progress, such as the E.U.’s recent Markets in Crypto-Assets Act (MiCA), has provided companies with clearer guidelines, potentially encouraging growth in the region over the U.S.